Kelsey Moore

Commonly known as Ontario's "Sunshine City", Kelsey grew up in Orillia (and the surrounding Lake Country), inspiring her pursuit of academic qualifications in graphic design, photography and landscape architecture. She combines her multidisciplinary design background with a passion for creating places for people to enjoy nature and their local communities.

With more than a decade spent developing her expertise across photography, graphic design, visual communications, and landscape architecture, Kelsey brings a unique perspective to every pl.ural project. Before pursing her degree in landscape architecture, she earned diplomas in Photography and Graphic Design from Georgian College, building a strong foundation in visual storytelling, composition, and graphic communication. These set her up well for her Landscape Architecture degree at Guelph. Her experience working on a horticulture team strengthened her understanding of planting design and maintaining outdoor spaces. Kelsey is actively working towards full membership with the Ontario Association of Landscape Architects (OALA) and is a certified engagement specialist with the International Association for Public Participation (IAP2).

Kelsey's multi-faceted expertise drives much of the work at pl.ural, spanning promotion, communications and engagement planning, community identity development, branding, and wayfinding. She contributes routinely to environmental design, design for parks and public spaces, and the preparation of engaging planning and design documents. She is also involved in the preparation of bid/construction documents and subsequent oversight assistance of projects in the construction phase.

Key projects for Kelsey include the Red Rock Community Interpretation Plan, the Howick Walking Trail Signage Strategy, the Selkirk Waterfront Way Parkette Design, and the Goderich Wayfinding and Signage Study.

One of Kelsey’s favourite aspects of working at pl.ural is discovering new and underrated small towns throughout Ontario; she enjoys using design to tell a story, whether through public spaces, interpretive experiences, or strategies that empower clients to implement their vision for their communities. Outside the studio, she enjoys a good nature walk while taking photos, golfing, and watercolour painting.